How we research, write and correct what you read here.

Every guide, city report and explainer on Miro Fertility is written in-house by the Miro Fertility editorial team. We are not a clinic, we are not owned by a clinic, and no clinic, chain or laboratory commissions, previews or approves our writing.

We write for one reader: someone in India trying to make a difficult, expensive and time-pressured decision about fertility treatment, usually for the first time, usually without anyone independent to ask. That reader is the only interest we serve.

Clinical claims are checked against current published guidance before a piece goes live, and re-checked whenever we update it. We work from the professional and regulatory sources practising clinicians work from, rather than from other people's blog posts.

Some things are easy traffic and we do not run them. This list is not aspirational — it is enforced at review, and a piece that needs one of these to work does not get published.

The directory and the editorial library are two different things, held to two different standards, and we keep the line between them visible.

Listing data comes from publicly available sources — a clinic's own published information, its Google Business Profile, and public regulatory registers — plus details clinics supply and can correct themselves. Ratings and review counts are Google's, shown as-is and never edited, filtered or weighted by what a clinic pays. A clinic is marked Verified only once we have confirmed its ART registration; Verified means that check passed, and nothing more.

Where a page shows a cost figure we do not hold for that specific clinic, it is derived from the city's tariff band and is labelled as an estimate on the page itself. We would rather show a reader a labelled estimate than a confident number we cannot stand behind.

Miro Fertility is free for patients. We fund it in three ways, and we would rather you knew all three.

Fertility costs, regulation and clinic rosters in India move quickly, and a guide that was accurate two years ago can quietly become wrong. Every article carries the date it was published and, where it has been revised, the date it was last updated — so you can judge for yourself how fresh what you are reading is.

Cost figures, regulatory summaries and city reports are reviewed on a rolling basis. When an update changes the substance of a piece rather than its wording, we change the updated date; we do not re-date articles to make them look fresh.

We get things wrong sometimes. When we do, we want to hear about it, and we would rather fix it than defend it.

Write to hello@mirofertility.com with the page and what is wrong on it. Substantive factual corrections are made to the article itself and the updated date is changed to reflect the revision. Clinics that find an error in their own listing can correct it directly through the listing-management route rather than waiting on us.

Everything we publish is general patient information. It is not a diagnosis, not a treatment plan, and not a substitute for the judgement of a qualified reproductive medicine specialist who has examined you and seen your results.

Fertility treatment is individual to a degree that general writing cannot account for. Two people with the same test result can correctly be given completely different advice. Use what you read here to arrive at your appointment with better questions — not to replace the answer.

If you are in a medical emergency, contact your clinic or your nearest emergency department. Do not wait on anything you read here.