How we research, write and correct what you read here.
People arrive at Miro Fertility at the point where a decision costs real money, real time and real hope. That is a reason to be explicit about where our information comes from, what we refuse to print, who pays us, and what to do when we get something wrong.
Maintained by the Miro Fertility Editorial Team · Corrections: hello@mirofertility.com
Who writes what you read here
Our guides, city reports and explainers are written in-house by the Miro Fertility editorial team. We are not a clinic, we are not owned by a clinic, and no clinic, chain or laboratory commissions, previews or approves our writing.
We also publish a small number of contributed articles by practising clinicians and other specialists. Those carry the contributor's name, qualifications and affiliation in the byline, are labelled as contributed, and are edited against exactly the same standards — see "Contributed articles" below.
We write for one reader: someone in India trying to make a difficult, expensive and time-pressured decision about fertility treatment, usually for the first time, usually without anyone independent to ask. That reader is the only interest we serve.
What we check before we publish
Clinical claims are checked against current published guidance before a piece goes live, and re-checked whenever we update it. We work from the professional and regulatory sources practising clinicians work from, rather than from other people's blog posts.
- Guidance from the professional bodies in reproductive medicine — ESHRE, ASRM and NICE — for what treatment involves and what the evidence supports.
- Indian regulation and standards: the ART (Regulation) Act 2021, the Surrogacy (Regulation) Act 2021, the PCPNDT Act, ICMR guidance and NABH accreditation criteria.
- Peer-reviewed literature for anything where the evidence is genuinely contested — and we say so on the page when it is.
- Published tariffs, patient-reported billing and clinic-supplied pricing for cost figures, always labelled as a range and dated.
What we will not publish
Some things are easy traffic and we do not run them. This list is not aspirational — it is enforced at review, and a piece that needs one of these to work does not get published.
- Success rates we cannot trace to a verifiable source. Indian clinics are not required to publish audited outcomes, so an unsourced percentage is a marketing number wearing a lab coat.
- Diagnosis, dosing or protocol advice. We explain what a test or a protocol is; we never tell a reader what theirs should be.
- Guaranteed outcomes, miracle framings, or copy engineered to make someone feel they are running out of time.
- Sponsored writing presented as editorial. If a clinic pays us for anything, it is labelled on the page where it appears.
- Anything generated and published at volume without a person reading it first.
Contributed articles
Specialists who treat patients every day can explain things we can't. We invite registered clinicians and allied experts to write patient-education articles for us, and we hold that writing to a stricter standard than our own, because the author has a professional interest in the subject.
Contributors apply through our Write for us page. Every contributed article is reviewed, fact-checked and edited by our editorial team before it is published, and we decline pieces that don't meet this policy.
- The byline names the contributor, their qualifications and their affiliation, and the article is labelled as contributed. We verify medical registration before publishing.
- Contributors declare conflicts of interest, and the declaration is printed on the article.
- No promotion: no clinic names in the body, no contact details, offers, prices or calls to book. Links in contributed articles are marked so they pass no search ranking.
- Guest articles from doctors and other experts are free: contributors are not paid and do not pay to be published. Paid articles are a separate, clearly marked format (see Sponsored articles below). Publishing either kind has no effect on how any clinic appears in our directory.
How our clinic listings work, and how they differ
The clinic finder and the editorial library are two different things, held to two different standards, and we keep the line between them visible.
Listing data comes from publicly available sources — a clinic's own published information, its Google Business Profile, and public regulatory registers — plus details clinics supply and can correct themselves. Ratings and review counts are Google's, shown as-is and never edited, filtered or weighted by what a clinic pays. A clinic is marked Verified only once we have confirmed its ART registration; Verified means that check passed, and nothing more.
Where a page shows a cost figure we do not hold for that specific clinic, it is derived from the city's tariff band and is labelled as an estimate on the page itself. We would rather show a reader a labelled estimate than a confident number we cannot stand behind.
How we make money, and what it does not buy
Miro Fertility is free for patients. We fund it in the ways below, and we would rather you knew all of them.
- Clinics pay for Pro listings and promoted placement. Paid placement is always labelled as such on the page, and it changes where a clinic appears — never its rating, its review count, or whether it is marked Verified.
- We charge clinics for patient enquiries they receive through the site.
- Brands and clinics sponsor labelled placements and sponsored articles. A sponsored article is marked Sponsored at the top, names who paid for it, and is edited and fact-checked by our team to the same standards as our own guides. Sponsors never buy a rating, a review, a ranking or a Verified badge.
- We show third-party advertising, including Google AdSense, on our editorial and informational pages. These advertisers have no involvement in what we write and no advance sight of it. Ads are served by Google against page content and are not sold, placed or approved by us individually.
- Our Essentials buying guides and some blog articles contain Amazon affiliate links. As an Amazon Associate we earn from qualifying purchases, at no extra cost to you. Every page with such links says so at the top, brands cannot pay to be included, and we never link medicines or supplements. Affiliate links never appear inside the Miro Care app.
Keeping things current
Fertility costs, regulation and clinic rosters in India move quickly, and a guide that was accurate two years ago can quietly become wrong. Every article carries the date it was published and, where it has been revised, the date it was last updated — so you can judge for yourself how fresh what you are reading is.
Cost figures, regulatory summaries and city reports are reviewed on a rolling basis. When an update changes the substance of a piece rather than its wording, we change the updated date; we do not re-date articles to make them look fresh.
Corrections
We get things wrong sometimes. When we do, we want to hear about it, and we would rather fix it than defend it.
Write to hello@mirofertility.com with the page and what is wrong on it. Substantive factual corrections are made to the article itself and the updated date is changed to reflect the revision. Clinics that find an error in their own listing can correct it directly through the listing-management route rather than waiting on us.
This is information, not medical advice
Everything we publish is general patient information. It is not a diagnosis, not a treatment plan, and not a substitute for the judgement of a qualified reproductive medicine specialist who has examined you and seen your results.
Fertility treatment is individual to a degree that general writing cannot account for. Two people with the same test result can correctly be given completely different advice. Use what you read here to arrive at your appointment with better questions — not to replace the answer.
If you are in a medical emergency, contact your clinic or your nearest emergency department. Do not wait on anything you read here.
Found something wrong?
Send the page and the problem to hello@mirofertility.com. If it is your clinic's listing, you can manage it directly instead of waiting on us.
Related: About Miro Fertility · The fertility library · Write for us · Privacy policy · Terms of use